2017 Toyota Prius c

What can we say for the new 2017 Toyota Prius c, what could attract buyers? Things have not been going well for Toyota’s smallest hybrid, the Prius c. Its sales have been declining significantly to around 20,000 units in the US in 2015. Toyota thinks the model’s safety features or lack of them is to blame for the fall in sales. As such, the automaker has hooked up the hybrid with a host of new safety technologies in a bid to spur sales. For the 2017 model year, Toyota will feature the Safety Sense C system as standard on all trims.

2017 Toyota Prius c Exterior

Although the new Prius c is all about safety, it is not to say the automaker has not made some improvements although subtle to the exterior profile. The front has received an upgraded fascia. At the rear, the model has received a new bumper and a blacked out spoiler that give it a sporty attitude.

On the sides, the model features new side skirts. Apart from these features, everything carries over unchanged.  The model still stretches 158.7-inches long. In the US market, all trims will ride on alloy wheels; 15 inches on lower trims and 16 inches on higher trims.

2017 Toyota Prius c Interior

The Prius c is available in One, Two, Three as well as Four trims.  The One trim features as standard a 6.1-inch touch-screen, Entune audio system, auxiliary audio jack, Bluetooth connectivity, AM/FM, CD player, USB 2.0 port and a 4-speaker audio system. Buyers can, however, upgrade it with features like a backup camera and cruise control among others. The Two adds soft-touch materials, cruise control. The Three trim, on the other hand, adds the Entune Premium sound system with a navigation system and smart key. The range-topping Four trim features an integrated backup camera, sliding moonroof, heated front seats, heated steering wheel and a SofTex-trimmed seats for a somewhat premium feel.

Despite its small size, the model offers 35 inches of legroom at the rear and still leaves 17-cubic feet of cargo space making it one resourceful, compact hybrid.

As said earlier, the automaker has made huge improvements on the model’s safety offering. The 2017 Prius c will feature Toyota’s Safety Sense (TSS-C) suite as standard on all trims. The system was offered as an option on One and Two trims. It features lane departure assist, the pre-collision system as well as automatic high beams. These features join the model’s 9 airbags as well as a stability control system which were offered a standard features on the outgoing model.

Engine Specs and performance

As you already know, power is not the Prius’s best dancing shoes. The model comes with a 1.5 L, 4-cylinder engine that produces a meager 73 hp and 82 lb-ft of torque. The engine is hooked to an electric motor which helps bump power output to 99 hp.

Economy is what the Prius is known for but due to the new EPA testing regulations, the model’s fuel economy ratings have dropped to 48 mpg in the city, 43 mpg on the highway and 46 mpg on combined drives.  The outgoing model was rated at 53 mpg in city and 46 mpg on highway drives.

Price and release date

The 2017 Toyota Prius c is already available in Toyota dealerships. Compared to the outgoing model, the new Prius c is more expensive. The C One starts at $21,015 representing an increase of $590. The Prius Two and Three are priced at $21,815 and $23,240 respectively, which represents an increase of $590 on both models. The range-topping Prius c Four will set you back$25,830, representing a price hike of $470.


This segment does not have many competitors. Except for the Honda CR-Z, the most rivalry will come from Toyota’s own models such as the small Corolla or the larger Prius. Outside the company, the Mitsubishi Mirage G4 and Nissan Versa Note will also pose competition.

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